What is image optimization?
Image optimization is the process to reduce the file size of images. It is necessary to reduce the file size of images without losing image quality. The file size of images affects your page load time. Image optimization is essential to get better SEO result so that people can find your images on the search engine.
You might want Google to support your website in all the way to rank up on the first page. You have to remember that reducing the size of your image can improve the mobility of your website. One of the problems with formatting is that changes often reduce the value of images. It is not a bad thing as long as you do not offend them. Some tricks allow you to reduce the size of the image and will keep perfect for your website. So let’s learn image optimization for SEO.
Why image optimization is essential:
When it comes to image optimization, then this process plays a vital role in SEO. It is needed when images are a critical element of your content strategy. Three million Google searches are conducting web pages with images getting 94% more visitors.
Image optimization becomes a necessity when your content strategy relies on original images. According to recent advances, website builders like WordPress provide image optimizer tool. Image optimizer helps to format your images to help extend the site to a certain degree. The SEO value of image optimization on the website is getting a high result. There are other factors required to take the stage of SEO.
Let’s look at the image optimization tips for your website:
1. Choose the right image
Please choose the right image for your website, and it is a necessary step for SEO success. A great place is to start with Flickr.com. It has a wide selection of the different type of photos. The website is including the ability to filter content by license.
It means you can find an image that you can use legally for commercial purposes. It will provide you even a picture that has no copyright restrictions. Make sure you have all the necessary permissions to use the image for your purposes. So image optimization would be easy if you take advantages from this website.
Other popular sites including:
- https://nos.twnsnd.co/: Vintage photos of public archives of companies participating in Flickr. Vintage images from the public archives. Free of known copyright restrictions. Recapturing History.
- Public Domain Archive: A collection of high quality, public domain images from the web, and you can use to your website for image optimization purposes.
- https://unsplash.com/: You will get ten new high-resolution photos available every ten days for free.
2. Use the correct image format
After you choose the right image, you need to decide which file format is best for your needs. We recommend selecting any size from these three raster image formats: GIF, PNG, and JPEG. You can use any of these formats for image optimization to your web services.
JPEG is the most common image format for today. It uses malicious data compression system. It means the quality of the image affecting a little bit, but it depends on your settings. There is no support for transparent backgrounds, such as GIF and PNG formats. This format has a benefit that it keeps the file size small and supports almost everywhere.
GIF is an image format that is using for traditional art and animations making. It is not recommending using more realistic images, but it has a small file size. It also helps a transparent background. It is ideal for company logos and various page elements of websites.
PNG is a modern alternative to GIF and JPEG file formats. PNG supports transparency, better color range, and automatic gamma correction capabilities. PNG text description helps search engines to categorize your images and suitable for image optimization.
3. Use the right image size
There is confusion among people about the standard image sizes. Keep in mind that image size and image file format are two separate things.
Here is the discussion that will explain how you can get the standard image size. It is also calling image dimensions. As part of the image dimensions, we will also discuss the aspect ratios. So, more size of any image has an impact on your web page speed, and that’s why you need image optimization.
What is the aspect ratio?
Aspect ratio refers to the width and height of an image.
Why is it important?
It is essential to resize images in different sizes to use in various purposes. Resizing images helps you to maintain the feasibility and beauty of image dimensions.
Common using aspect ratios are mentioning below:
|Aspect ratio||Standard sizes (inches)||Standard sizes (pixels)||
|8 x 8||1080 x 1080||Social media|
|6 x 4||1080 x 720||
Photography and print
|8 x 6||1024 x 768||
TVs, monitors, and digital cameras
|1280 x 720||
Presentations, monitors, and widescreen TVs
4. Use informative filenames
Search engines have brains without eyes. So if you don’t name your images, they won’t be able to read your images and won’t be able to rank the page up. You have to use keyword into the image name. If you name your images well that helps to improve your keyword density. So using a name that containing keyword is a part of image optimization and also helps in page ranking.
5. Optimize your thumbnails
Many eCommerce sites are using thumbnail images. They are using thumbnail, especially on their category pages. Thumbnail is excellent but be careful about to load speed of your single web page. And its a part of image optimization.
Thumbnails are usually presenting at a vital point during the shopping process. Thumbnail prevents pages load quickly from your category pages. So if not loading the page soon you may lose potential customers.
Make your thumbnail file size is small. The cumulative effect of your thumbnail will have a considerable impact on your page load time.
6. Use alt text in the image
The image alt text needs to be specific but also representative of the pages it supports. Get an idea of how to help your image optimization process. Here are some of the key to writing useful image alt text with SEO benefits:
- Describe and specify the image
- Use appropriate keywords on the image
- Use both the subject and context of the image to guide people
- Do not cram your keywords into the text of every single picture.
- Shorten your Alt Text to less than 125 characters
- Use your keywords but a little less
- Include the target keyword of your article
Don’t cram your keywords into the sublime text of every single image. If your blog post has many photos, include your keyword in at least one of those images. Identify your photograph as the most representative of your topic and set it as your keyword. Stay tuned for more aesthetic descriptions in the surrounding media.
7. Create a Sitemap of the image
Web crawlers cannot crawl images. Web crawler understands the text that is inserting into the image name. It is usually known to developers as a web-page source code. So, to tell crawlers about anonymous images, you must list their location on an image site map. Its a part for image optimization and you need to create a sitemap for the photos that you are using.
You can insert the following line into your robot.txt file by pointing to your Sitemap:
- Sitemap: http://example.com/sitemap_location.xml
- Alternatively, you can submit a Sitemap to Google using the Search Console.
8. Attach images to your article
Images are necessary to attach to an article to express the information in a better way for image optimization. It is also calling info-graphic images. It is possible to insert images in Joomla using the editor. This feature provides an easy way to add images. Moreover, it is storing images in the image directory of your Joomla installation.
9. Image optimization with keywords
You may have a blog, online store, or a regular website that you want to improve with image optimization. When you are optimizing an image, it is worth for your website. You have to put your main keyword while you are renaming an image.
First, make sure that the images look useful and attractive to visitors. Then, you can embroider with search engines by making sure the image name is correct with the exact keyword.
When naming, be consistent, and do not use punctuation or spaces. It’s better to use a hyphen in the name instead of an underscore. Once the image file name is formatting, then don’t forget about the alt text, which adds SEO value.
10. Check image optimization
The whole point of adapting your images is to enlarge your bottom line. We are talking about reducing the file size of your images. Also, we are talking about getting your images index into the search engine. However, what about testing images to convert more visitors to customers? You can use this site for resizing more images together http://www.imageoptimizer.net/
Check the number of product images per page. The load times are a problem for some non-hosted e-commerce sites. You can check that reducing the number of images can increase click-through rates and sales.
Check which angle your customers prefer. You can increase customer loyalty by providing a view that your customers want to see. A great way to determine this is to survey what your customers like when viewing shots of your product. Surveying and direct talking with your customers is a great practice to enter in general. Besides, check and verify.
- Check how many product listings you should have on the category pages: 10, 20, 100 products?
- Check how many products you have listed on the category pages?
Getting to the top of the search results on the search engine can be hard work. In terms of organic traffic, it is well worth the effort when you start to check returns. To be successful in image optimization, you need to do everything mentioned above.
You can help your website ranking position while applying image optimization. It is another task for your site to drive competition. Keep in mind that your images are high-quality, and you should also strive to contribute to the great user experience.