What is an alt tag for SEO?
An Alt tag is also known “Alt attribute” and “alt description.” It is an HTML attribute that is applying into images to provide a textual caption for search engines. Using Alt tags for images is having a positive impact on the search engine. So, alt tags for SEO practice are having a direct influence on the search engine ranking.
How do alt tags work for SEO?
Search engines can’t interpret or understand images. But you know images can play a significant role in how people perceive a particular web page. The alt tags for SEO are providing a text for search engines to read the text. The search engine crawlers visit a page and start checking well-formatted image. Any well-textured images contribute to how the page is indexing. So, in this case of indexing, alt tags help the search engine to understand the hidden text.
Where is an alt tag located?
- Alt tag is containing within the image tag: <img src=”webtechimage.png” alt=”web_design_company”/>.
Alt tags for SEO practices:
- You have to optimize images with alt tags for site speed, and you have to use the same keyword in the page Url.
- The text should be short to maximize the effect of page loading
- Short alt texts are more likely accessible to index in Google and other search engines. Also, the alt tag is the best practice for SEO.
- You need to redefine keyword stuffing. It is necessary because Google and other search engines don’t like antiques.
- Do not focus on OL tags such as headers, interlinking, and Meta descriptions for SEO practice.
Alt tags are often a must-do item for search engine optimization. However, there is much confusion among web owners about customizing alt tags. So it’s time to make sure how to influence alt tags for SEO.
SEO Myths for alt tags:
Myth 1: These are well known as “alt tags:
The alt tag is a modifier that gives descriptive information in the image tags. An individual tag about the image is hiding within a page of HTML code. This information is useful to assist the consumer visually.
The alt tag containing the following elements:
- Displays images on any page
- Hides the image from screen readers
- A structured data element that identifies it as an image
- Specifies which image file need to display
- Specifies the minimum width for the image
The alt tag is just an element of an image tag. Alt tags are using commonly as the name. It’s like pointing somethings that people are looking on the web. People understand any image, but the search engine is recognizing as the alt tag.
Myth 2: Alt features can replace page text:
There is no replacement for any unique textual content. Unique text is visible on the webpages and useful to the audience. But it can replace the only image using all tags, and it is calling Infographic nowadays. If a page only contains a non-descriptive image, then search engines would not find it. Even the perfectly optimized alt features won’t have enough fame to make a difference. So alt features on the image can replace the content of the page.
Myth 3: Alt features mostly using for SEO purposes:
Alt tag was developed to help visitors with visual impairments. Alt features have become just an SEO element for many people. Alt tags are optimizing for SEO purpose for improving their accessibility.
SEO requirements are the best serving by keeping the original intent of the tags. Short, descriptive alt tags help consumers to understand what is about the image and page. All these tags are optimizing for search engines too. You can do it without having to worry about using too much content or too many keywords.
The image information will help blind people to know what about the page is. For example, if the image shows a product, then the name of that product would be an appropriate alt tag. But be sure to add all the relevant tags for the product.
Myth 4. The alt tags for SEO is necessary for each image:
Some images are better serving using unique alt tags. You should not change pictures that are perfect for navigation and spacers. To understand that, click on the menu that has four navigational links, go and edit there.
You can use the Aria-hide element to show which image tags should be reading loudly by assistive technologies. It preserves the value of the descriptive alt tags without stressing the screen reader.
Myth 5: Fix all your alt tags for SEO:
Take all your alt tag as on-page SEO elements before you optimize alt tags for existing images. Alt tags have a small SEO value. There is some additional benefit in using alt tags to optimize images as a standalone tactic.
Optimize the alt tags for SEO:
- Title tag and Meta descriptions
- Templates to give prominence to the optimal text fields
- Navigational and cross-linking elements
- Clean up duplicate content
Make sure that there is a time when alt tags are relevant:
- If image search is the main priority.
- For new images, you can include alt tags as part of the upload process.
- To improve accessibility.
Myth 6: Writing Alt tags for SEO is time-consuming:
It is most likely true if you do not have developer support, then you can practice alt tags. You can use the alt tag with the right scripts, tools, and shortcuts. The process of writing alt tags can save your time.
Think hard about other automated methods to generate better alt tags for eCommerce website. Ask your developers and read more articles on Google.
Otherwise, it may take a lot of time for each image to see and write an alt tag. Start using tag generator with the products that make the most revenue or come up with the highest margins.
The final word:
Alt tags serve many purposes, and all images on your website should have an alt tag. Remember, the text within the alt tag needs to be relevant to the image and page content. Stuffing your alt tags for SEO with keywords is likely to hurt your search engine ranking. Otherwise, it would view as spam. Along with keyword stuffing, using the same alt tags and keywords for many images may appear as spam. You have to use a unique alt tag for every image on the website.
For any query regarding alt tags to practice SEO, please feel free to contact us.